INNOVATION
Geely invests in innovating modern technology and incorporating it into the automotive industry to offer a better driving experience, futuristic design, and safety aids.
Geely aims to stay ahead of the curve by investing thousands of man-hours into research and development. Geely constantly works to develop new technologies in design and engineering to bring innovative and cutting-edge products into the market.
Geely Design and R&D programs ensure that we meet the global consumer standards and guarantee the products are segment-leading.
VEHICLE ARCHITECTURE
An automobile’s architecture is its core, and Geely is laying the groundwork for the creation of the vehicles of the future by creating sophisticated modular vehicle architectures.
Compact Modular Architecture (CMA) was born at China Euro Vehicle Technology AB (CEVT). More than 2,000 top automotive engineers from 25 countries spent three years devoting to the development of CMA. Since its launch, CMA has won altogether 609 patents, embodying outstanding engineering ingenuity.
Thanks to the five global genes of CMA, which are “safety, intelligence, performance, and energy saving”, Geely Auto developed on this architecture and hold a safe lead in quality and performance among their competitors.
The B-segment Modular Architecture (BMA) is a compact modular architecture independently developed by Geely for global use. It took four years to develop BMA by nearly 100 experts from more than 20 countries who have extensive experience in development and management of modular architecture projects.
It took researchers four years to develop the Sustainable Experience Architecture (SEA), with a total investment of CNY 18 billion, which features a three-in-one layout of the hardware layer, system layer, and ecological layer.
The SEA has the largest bandwidth in the world, covering the design needs of all types of automobile from segment A to segment E at full sizes; it can provide the most efficient solutions to intelligent electric vehicles and shorten the development period of software defined vehicles by over 50%.
GLOBAL R&D CENTERS
The research center in Hangzhou is responsible for the research, development, and testing of vehicles and key parts. Together with the other R&D centers, Geely has formed a comprehensive platform to develop, research, and tests new innovations for the auto industry.
The R&D center in Ningbo, covering an area of 415 acres, integrates the research and development, test, quality control, supplier collaborative development, and independent R&D capabilities for vehicles, engines, transmission.
The R&D center in Gothenburg focuses on the development and continuous improvement of the modular architecture and components for the next generation cars.
Founded in 2018, the R&D and design center in Coventry has contributed to the latest innovation in terms of design and functionalities of the new Geely Auto models. The center showcases the commitment to the UK and also shows Britain’s leading position in the areas of creativity and design.
